Key responsibilities:
Design, own and drive the new product marketing strategy across multiple markets and customer segments
Create and manage associated marketing plans throughout a fiscal year
Apply modern marketing techniques, tactics and channels to reach the required audience and deliver an expected performance
Work with our content team, developing innovative content – written / multimedia/advertising / online – to drive and nurture a targeted audience through the buying cycle
Develop appropriate communications to support an integrated campaign mix
Work with our digital marketers to enhance and enrich our web and digital presence to ensure the best possible online experience for our target audience
Maintain a budget against which chosen campaigns are planned and executed to deliver an expected return on investment (ROI)
Enforce a data-driven marketing environment through effective monitoring, reporting and analysis of campaigns against a set of KPIs
Identify and engage with relevant 3rd party companies that commercially focus on supporting business development within our target sectors/audiences and build influencer programmes to amplify our reach
Skills and Proficiencies:
Previous experience in creating marketing strategies to support new business acquisition in multiple markets, as well as creating cross-sell and retention programmes to drive maximum value/growth
Ability to show demonstrable results in developing and implementing effective cross-channel marketing activities/campaigns
A “digital first” mindset – ability to leverage digital channels and optimise the client experience at all digital touchpoints
Proven success in delivering demand gen programmes through a range of marketing channels including email marketing, developing web content, SEO, PPC, social media, direct mail, advertising and events
Experience in writing comprehensive, compelling copy for internal and external content and communication
Critical competencies for success
A strong communicator
Credible in representing D-Robe with clients and other stakeholders
Highly approachable
Strong project management skills
Highly numerate and articulate
Excellent written and spoken English.
Required Skills
Marketing
Email marketing
New Launches
Product marketing
More Information
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Job Application Details
APPLICATION DETAILS
You can forward your application to: Email: [email protected] Closing Date: 05 April 2023
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