MARKETING AND BRANDING OFFICER -Roads Authority

VACANCY

The Roads Authority (RA), established under Section 2 of the Roads Authority Act, Act No. 17 of 1999, became fully operational on 1 April 2000. It is responsible for managing the national road network to ensure a safe and efficient road sector. The RA, an equal opportunity employer, is inviting qualified individuals for the position of Marketing and Branding Officer within the Corporate Communication section of the Office of the CEO, Patterson Job Grade C4, based in Windhoek.

The primary purpose of this role is to support the Corporate Communication Sub-division in enhancing the visibility of the organization and its services by executing effective marketing campaigns to increase revenue from NATIS services and promote the organization’s service offering.

Candidates should possess a Bachelor’s Degree in Marketing or a related field (NQF level 7) and have a minimum of three years’ experience in a marketing, branding, or corporate communications environment. A Code B/8 Driving License is also required.

Key performance areas

• Developing and implementing marketing and branding strategies.

• Coordinating campaigns to enhance brand awareness.

• Managing the organization’s brand identity across all platforms.

• Planning and overseeing marketing events.

• Facilitating the creation of marketing materials.

• Liaising with external service providers.

• Monitoring market trends to improve the Roads Authority’s visibility and public image.

Required competencies and skills

• Knowledge of the latest industry trends.

• Strong project management and organizational skills.

• Understanding of marketing techniques.

• Excellent written, verbal, and visual communication skills.

• Proficiency in social media and web creation.

• Creative thinking.

• Strong interpersonal skills.

• Ability to work collaboratively and manage multiple projects under tight deadlines.

• Proficiency in digital marketing tools and platforms.

• Proven experience in developing and implementing marketing and branding strategies.