MARKETING & PUBLIC RELATIONS MANAGER – Choppies Namibia 355 views

Key Responsibilities

• Spearhead the design of the marketing strategy to enhance brand strength and business growth.
• Ensure effective communication of marketing strategies to team members and other stakeholders.
• Prepare annual financial budgets consistent with the guidelines set by finance department.
• Negotiate with suppliers and other partners to source funding for planned marketing activities.
• Plan marketing activities and assess their effectiveness and practice continuous improvement.
• Draft press releases, speeches, newsletters, social media content.
• Develop and implement PR strategies to build and maintain positive company image.
• To manage communication during crisis, negative press or emergencies to protect the company brand.
• Collaborate and build relationships with journalists and media fraternity.
• Identify and implement opportunities for community social responsibility initiatives.
• Foster a culture of continuous improvement and teamwork.
• Ensure comprehensive internal and stakeholder communications.
• Track media coverage, analyze PR campaign effectiveness and report on results.
• Organize press conference, media events or public appearances.
• Monitor public perception and respond to feedback or online reviews.

Requirements

• At least 7 years of proven experience in a senior marketing and public relations leadership role, ideally in retail.
• Strong understanding of corporate communication, brand building and crisis management.
• Able to develop marketing plans to promote customer loyalty schemes and increase customer base.
• Strong business acumen and able to articulate the role of the marketing function in supporting business growth, competitiveness, brand visibility, and influencing customer loyalty. Practical knowledge/understanding of FMCG business model will be an added advantage.
• Excellent leadership, communication, marketing and problem-solving skills.
• Ability to translate PR strategic plans into actionable goals.
• Bachelor’s degree in business management, marketing, public relations and media management or related field; master’s degree in marketing/public Relations and communications/Marketing or related.

How to Apply