MARKETING AND BRANDING OFFICER -Roads Authority

VACANCY 

The Roads Authority (RA) was established in terms of Section 2 of the Roads Authority Act, Act No. 17 of 1999. It fully became operational on 1 April 2000. The RA is responsible for managing the national road network with a view to achieving a safe and efficient road sector.

Roads Authority as an Equal Opportunity Employer and invites competent & suitably qualified persons to apply for the following position.

Primary Purpose

To support the Corporate Communication Sub-division in enhancing the visibility of the organizational and related services and programmes by carrying out effective marketing campaigns to increase revenue for the organization from NaTIS services and promote the organization and its service offering.

Minimum Qualifications and Experience

• Bachelor’s Degree in Marketing or a related field (NQF level 7).

• A minimum of 3 years’ experience in a marketing, branding, or corporate communications environment.

• Code B Driving License

Key Performance Areas

• Develop and implement marketing and branding strategies

• Coordinate and execute campaigns to enhance brand awareness and promote the Roads Authority’s services.

• Manage the organization’s brand identity across all platforms

• Plan and oversee marketing events, exhibitions, and stakeholder engagements.

• Facilitate the creation of marketing materials

• Liaise with relevant external service providers

• Monitor market trends to aid and improve the Roads Authority’s visibility and public image

Competencies/Skills

• Knowledge of the latest trends and industry developments

• Strong project management and organizational skills.

• Understanding of marketing techniques

• Excellent written, verbal, and visual communication skills.

• Social media and web creation and analysis

• Creative thinker with attention to detail.

• Strong interpersonal skills and the ability to work collaboratively.

• Ability to manage multiple projects under tight deadlines

• Proficiency in digital marketing tools and platforms

• Proven experience in developing and implementing marketing and branding strategies.