BRAND INFLUENCER – INTELLECTUAL ASSETS NETWORK (IA)

Job Purpose

The Brand Influencer is responsible for monitoring, growing, and enhancing all ESP brands daily. This role ensures consistent brand visibility, creative content creation, and effective digital engagement

The Brand Intluencer will monitor all brand platforms, channel performances, and provide regular reports on brand reach and impact They will work closely with various teams to align all brand messaging and campaigns while being a key driver for brand growth and innovation

Minimum Qualifications, Education & Experience

• Diploma in Digital Marketing, Marketing. Communications, or related field
• Minimum of 5 years’ experience in brand management, media, marketing, or digital content creation
• Experience working with social media, digital marketing tools, and creative content platforms
• Valid Driver’s License

Skills & Competencies

• Strong administrative and organizational ability to manage multiple brands.
• Ability to create innovative content and campaigns togrow brand presence.
• Capable of analyzing data, trends, and reports to improve brand performance
• Skilled in managing social media, running campaigns, and growing online communities.
• Strong sense of urgency and ability to meet deadlines
• Proficient in Google Drive. Sheets, Docs. Slides tor effective collaboration and reporting
• Experienced in Canva and similar design tools for developing brand materials

Key Performance Areas

1. Monitor Daily Brand Activities

• Oversee and monitor all day-to-day activities of ESP brands to ensure consistency and quality

2. Monitor & Manage Brand Channels

• Monitor all platforms (social media, websites. TV, pnnt) lor content, engagement, and performance.

3. Content Creation & Creative Engagement

• Develop concepts for creative campaigns that drive brand growth and engagement.
• Use tools like Canva to design high-quality brand content and visuals

4. Brand Performance Reporting

• Track and analyze brand reach, audience engagement, and campaign performance
• Prepare and present monthly reports on brand performance and recommendations tor improvement.
• Ensure all content, messaging, and visuals align with brand identity and guidelines