MARKETING MANAGER – O&L LEISURE (PTY) LTD 728 views

PURPOSE OF THE JOB:
The position is responsible for the development, planning and implementation of the O&L Leisure Marketing strategy to drive sustainable growth across the O&L Leisure portfolio.

KEY ACOUNTABILITIES:
Develop O&L Leisure Portfolio Marketing strategy and brand positioning.
Develop and share with key stakeholders, an understanding of the competitive Leisure industry landscape, competitor performance, trends in key customer segments.
Define key target customer segments for the O&L Leisure portfolio.
In collaboration with the O&L Leisure MD, hotel GM’s and all other key stakeholders, develop and lead the annual O&L Leisure Marketing portfolio strategy, including vision, key objectives engagement plan and KPI’s against all key target segments.
Translate O&L Leisure Portfolio strategy into an effective and robust media, digital and activation plan within agreed budgets and including robust KPI’s and measurement plans.
Assist in cascading the high-level strategy into operational objectives and budgets for relevant departments.
Lead and drive agreed O&L Leisure marketing strategy implementation excellence to achieve KPI’s.
Lead, coach and develop reporting teams
Experience and Qualifications:
Honours or post-graduate qualification in Marketing, PR, Communications or equivalent.
At least 5 years’ marketing (including digital) experience in the Hotel Leisure industries.
Preferred Advantageous
A Degree with at least 8 years of experience in the Marketing, PR, Communications and equivalent in the Leisure industries of which 5 years in a middle management role
Prior work experience within the Hospitality and Tourism Industry.
SKILLS REQUIRED
Be Authentic
Live the Values
Cause Alignment
Take Bold Stands
Lead Growth
Deliver Extraordinary Results
Inspire Innovation